Synter Mini/BMW is a premier Mini and BMW Retailer with branches nationwide. They approached Soulful to transform their Mini customer care centre in Leicester. The large offices provided a fantastic blank canvas for the team, with the brief being to deliver energy and brand synergy throughout. The work would need to be done whilst staff were on-site as the centre is operational 7 days per week.
With lots of space to be transformed in a short time frame, our design used predominately digital wallpaper and glass manifestations which are quick to apply, but with accents of hand-painting to add ‘pop’ and depth. Graphical shapes in a varying colour palette were used throughout the design – but with different designs in each area to define the different spaces.
Branding was high on the priority list and was achieved with watermarked BMW and Mini logos throughout with a large Synter logos scattered throughout the office space.