iTech Media are an online media company based in London. Due to continued company growth, they recently moved into new offices in Camden over 2 floors. Having experienced a little Soulful magic at their previous offices, they invited us in to talk about how we could transform their reception area whilst incorporating their team and branding.
iTech were looking to engage visitors to their office from the moment they stepped out of the lift. We proposed two art installation pieces to deliver impact and uniqueness, whilst still being clearly on brand and relevant to the company.
The first of these is a logo made up from real computer keys, which have been sprayed in the correct brand colours. The resulting installation converts their logo into a piece of wow factor art, which greets everybody as they come through the doors.
The second installation is an employee wall, crafted from lacquered plywood with drilled black bull clips hanging black and white Polaroid employee photos. The headline reads ‘Cheers to the legends that make it happen every day!’, and is CNC’d out of matt black acrylic. The result is a wall which brings to life the spirit of both the individuals and the company in a distinctive way that visitors and clients are likely to remember. The simple but effective design and installation of the wall, ensures that this can be easily be updated in-house.