We took over three iconic billboards at Old Street junction, using our graffiti art skills to create a powerful message based around the phrase Tom, Dick and Harry to highlight the fact that suicide is the biggest killer of young men in the UK.  
Partnering with creative agency Beattie McGuinness Bungay (BMB) and the charity CALM with the support of JCDecaux, we designed each name to have it's own unique personality in a fun engaging way, that lead your eye to the hard-hitting message above. BMB chose to use graffiti art as a way to raise awareness around the issues because of its notions of self-expression.Two billboards where printed, while the third, Dick was painted live during the course of one day.
This project has been listed on Creative Blog's 25 must-see examples of billboard advertising, now that's high praise indeed!
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