Soulful created a limited edition t-shirt which the team customised for people visiting the Discovery Adventures area in store.  The one-off original design was screen-printed before being hand-finished in a graffiti style with fabric spray paint and pens.  T-shirts were packaged to take home in limited edition screen-printed pizza box. 

The live art area where the t-shirts were customised was designed by Soulful to create a powerful visual experience that encouraged people to engage with the Discovery Adventures brand.  This included vinyl graphics for large glass panels, hand-illustrated speakers and branded DJ and live art desks, and shelving units created in OSB board to maximize the product display. 
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